1914, Henry Ford did something ....................all the people THINK HE HAD LOST HIS MIND.THE NEWSPAPERS CALLED IT GENEROUS. HIS COMPETITORS CALLED IT RECKLESS. THEY WERE BOTH WRONG. FORD HAD DONE THE MATH.

 HE DOUBLED HIS WORKERS' PAY TO $5 A DAY OVERNIGHT.

The newspapers called it generous. His competitors called it reckless. They were both wrong. Ford had done the math.
His workers were building cars they could never afford to buy. And if they could never buy them, who was going to?
He was not giving his employees a raise.
He was creating his own customers. Think about what that means. Ford looked at the people on his factory floor and saw a market no one else had thought to build. Higher wages meant workers could buy Model Ts. More buyers meant more production. More production meant lower costs. Lower costs meant even more buyers. The loop fed itself. His competitors were so focused on cutting wages to protect profit that they never saw it. Ford cut into his margin to multiply his market. He did not build a loyal workforce. He engineered an economy around himself. Which industry today is making the exact same mistake Ford's competitors made?