READING THE BALANCE SHEET. PROFIT AND LOSS ACCOUNT, COMPANY ASSETS & LIABILITIES, ARE SOME OF THE FACTORS FOR THE INVESTOR TO DECIDE BUY THE STOCK OR NOT. PROMOTER PLEDGE OF THE SHARES

 SELECT ANY 15 SHARES FROM DIFFERENT SECTORS AND INVEST 

BUSINESS MODEL, THE MOST IMPORTANT , IT TELLS ALL THE STORY

MORE THAN CHAIRMAN OF THE COMANY

SO STUDY AS ONE OF THE PARAMETER WHILE SELECTING COMPANY 

TO INVEST , THE BUSINESS MODEL